Our Central Hub

Alison Cohen, President and CEO of Bicycle Transit Systems has arguably the broadest and deepest background in bike share in the US and globally. Since 2007, she has had deep experience in this evolving business, from hands-on operation and implementation of seven bike share systems to contracting, business modeling, sponsorship acquisition, planning and feasibility assessments and more. She has been riding her bike for transportation for most of her life, and loves that she is increasing personal freedom through a new transportation choice that is cheap, fast, quiet, sustainable and healthy. Prior to her career in bike share, she has an undergraduate degree from the University of Virginia in Physics, a Master’s degree from MIT, played professional tennis and was an investment banker with Goldman Sachs and an environmental consultant doing hazardous waste site cleanup.

Bill Popwell, Sales and Marketing Strategist, brings diverse experience in brand management, marketing analytics, and consulting. His previous work includes advising PepsiCo on the launch of a new line of healthy vending machines, helping a Brazilian healthcare startup measure its customer lifetime value, and launching a product line extension on Amazon for Church & Dwight. Bill believes powerful marketing has the potential to activate a loyal community of riders who will help Bike Transit lead the bike share revolution. Bill holds an undergraduate degree in Philosophy from Brown University and a Master of Business Administration from Yale University.

Glenn Upchurch, Director of Technology,  brings over 20 years of professional experience in the area of Information Technology. He has managed global infrastructure for a Fortune 200 Corporation and has deployed enterprise-level applications across the globe. Glenn has helped with the development of modern technology strategies designed to aid a geographically diverse workforce. Glenn enjoys working in a collaborative environment to solve complex business problems with technology solutions. Glenn is very excited to be a part of Bicycle Transit and furthering sustainable transportation.

Claudia Setubal, Data & Evaluation Manager, analyzes data and builds models to help Bike Transit optimize operations, and manages evaluation of pilot initiatives and equity programs. She also really loves maps. Prior to joining Bicycle Transit Systems, she spent six years at Please Touch Museum, the Children’s Museum of Philadelphia, where she ran the department of Community Learning. Claudia has a background in Public Health and believes that people-powered transportation is the secret to long-term happiness, health, and sustainability.

Kait Picco, Director of Human Resources, oversees all facets of human resources ranging from recruiting and hiring, to benefits and payroll, to employment law compliance. Prior to immersing herself in the world of bike share, Kait led human resources and legal at a tech company in Philly.  She also worked as an attorney in several large law firms and helped her clients navigate the world of transactional employment law and litigation. Kait’s other notable achievements include never laying down her motorcycle; barely beating a 10-year old in the Broad Street Run; and winning a Best Mom Ever coffee mug seven years running.

Ian Smith, Director of Customer Experience and Central Operations, oversees the support for bike share programs in Philadelphia, Las Vegas, Los Angeles, Oklahoma City, Omaha, Salt Lake City, Memphis, Dayton, Ohio, and Lincoln, Nebraska. Additionally, he provides technical direction for a number dispatch operations tools and the IndeHero app. 
As a person whose bike is his primary mode of transportation, Ian understands that biking can help address major crises in our cities including, the health consequences of our increasingly sedentary lifestyles, isolation from our communities and environment, and pollution and global warming. He sees bike share as a vital part in the urgent effort to build practical zero-carbon transportation options.

Sam Margulies, Web Developer, creates websites, iOS, and Android applications for Bicycle Transit Systems’ cities. With over 8 years experience as a web developer, Sam is an expert in creating user-friendly sites with WordPress. Sam is also a devoted caretaker of his cats and a passionate solver of jigsaw puzzles.

Jake Siemiarowski, Technical Operations Manager, serves as a centralized operations support where he works towards keeping all Bike Transit operations speaking the same language and working towards a common goal. His background is in Urban Studies, bike co-ops, corporate retail, independent bike shops, and avoiding driving at all costs. When not at work, Jake can be found riding bikes in Fairmount Park, climbing rocks, playing in his basement workshop or spending time with his wife and cats in their Germantown home.